
Podcast: Exploring Equipment Management
February 4, 2026
In this episode of Specified Growth Podcast, Craig talks about his unique background and how his passion for equipment began at a young age. He also discusses some of the key things that equipment managers need to do to be successful, the concept of the internal equipment triangle, tips and training options for equipment managers,…
Use Utilization in Rent vs. Buy Decisions
Own vs. Rent
September 12, 2024
Utilization rates enable fleets to more accurately compare equipment costs.
The Bradford Factor
How a People Metric Can Help You Understand and Reduce Equipment Downtime
March 15, 2024
For most heavy-equipment contractors, achieving effective fieldwork hinges on just two essential elements: equipment and personnel. These two components share an interdependent relationship, with equipment relying on skilled operators to fulfill their functions, and people depending on the equipment to efficiently complete their tasks. If either of these elements is missing, no work in the…
Zero Based Budgets Power Profits
Break-Even Budgeting
February 20, 2024
Those who manage fleets of construction equipment are familiar with the concept of budgeting. It is a standard practice, usually based on last year’s performance. Zero-based or break-even budgets, however, provide an opportunity to streamline cost management, enhance accountability, engage in more productive conversations, and ultimately increase profits. A budget is simply a tool that…
Six Steps to Create an Asset Structure
How to Organize Your Fleet
November 12, 2023
Categorize the equipment in a fleet for proper management
The Challenger vs. the Defender
Replacement Decisions
October 31, 2023
A deeper look through the window of opportunity at replacement decisions.
The Window of Opportunity
Extending Machine Life
September 27, 2023
Extending machine life makes sense if the economics of the sweet spot, including owning and operating costs, are understood.





